21st Century Brand Planning

This course is ideal for those who are working on an integrated marketing plan that make the consumer the centre of attention

What you learn:

  1. How to step into the consumer's shoes
  2. How to arrive at a relevant consumer insight
  3. How to convert that insight into a word-of-mouseable idea
  4. How to design the product
  5. How to package the product
  6. How to price the product
  7. How to make the product easily available
  8. How to create promotions that earn money
  9. How to create a purchase experience that the consumers love
  10. How to recruit and train the people who deliver the brand experience
  11. How to create online and offline consumer communities

Course duration :

Live "learn-by-doing" workshop:
3 days          Fees $ 4500          Up to 40 people
Travel, stay and workshop facilities at actuals.

"Earn-as-you-learn" web based training : Fees : $ 3000 for 15 hours of online training plus e-mail based interaction over five to ten weeks. This may change depending on when your campaign needs to break. Up to five team members can be trained simultaneously on the same project.

To register or find out more Click here